THE HAIRCOLOUR OF THE FUTURE

 

THE HAIRCOLOUR OF THE FUTURE

 

Introducing INOA, which stands for INNOVATION, NO AMMONIA - L’Oréal Professionnel’s new generation hair colour that ushers in a new era for professional stylists and their clients, superseding major formulation principles.

 

Inoa RangeNO MORE ODOUR. NO AMMONIA.

  • OPTIMAL SCALP COMFORT.
  • OPTIMAL RESPECT* FOR THE HAIR.
  • INFINITE COLOUR POWER. SUBLIME SHINE.
  • UP TO 100% WHITE HAIR COVERAGE.

*Respects the hair’s natural essential amino acid and lipid balance.

 

 

 

Technology and Benefits | The best just got better

INOA’s patented technology - the breakthrough Oil Delivery System (ODS) - is unique in the way it easily and effectively carries colour deep in to the hair fibre to deliver optimal colour quality – without any overpowering ammonia odour.

 

 With absolutely no ammonia, INOA gives both clients and hair stylists an odour-free colour experience with optimal respect* for the hair while delivering 100 per cent coverage on white hair.  And because of its optimal scalp comfort, INOA is suitable for sensitive scalps.

 

INOA’s ammonia-free, odour-less formula allows you to lighten hair, darken hair and perfectly cover white hair with exceptionally even coverage from root to tip.  Fifty true-to-reflect shades are now available.

 

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