Rock n Folk


L’Oréal Rock n Folk Collection


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When nature and technology are in sync, it’s an unbeatable combination.

And so it is with EVEOLUTION, the new autumn/winter collection from L’Oréal Professionnel.


Renowned Dutch stylist Ward Stegerhoek has created a new collection of three unique styles reflecting the merging of architecture and art with technology that protects and respects nature.


Eveolution is a daydream about our near future. On international runways and in the globe’s leading fashion magazines the hair styles reflect the themes of deconstruction, three-dimensionality and graphic effects. Ward Stegerhoek, inspired by these trends, interprets them across three exciting and unique looks this season using the latest ammonia-free INOA shades.


All styles are created with L’Oréal Professionnel’s INOA colour, which stands for Innovation, No Ammonia, and is the latest generation hair colour that ushers in a new era for you and your stylist.


Available in salon March 2011.

Eveolution Collection
Eveolution Collection

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