INOA. The hair colour of the future. The world’s first three-part ammonia-free permanent hair colour.
Introducing INOA, which stands for INNOVATION, NO AMMONIA - L’Oréal Professionnel’s new generation hair colour that ushers in a new era for professional stylists and their clients, superseding major formulation principles.
NO MORE ODOUR. NO AMMONIA.
- OPTIMAL SCALP COMFORT.
- OPTIMAL RESPECT* FOR THE HAIR.
- INFINITE COLOUR POWER. SUBLIME SHINE.
- UP TO 100% WHITE HAIR COVERAGE.
*Respects the hair’s natural essential amino acid and lipid balance.
Technology and Benefits | The best just got better
INOA’s patented technology - the breakthrough Oil Delivery System (ODS) - is unique in the way it easily and effectively carries colour deep into the hair fibre to deliver optimal colour quality – without any overpowering ammonia odour.
With absolutely no ammonia, INOA gives both clients and hair stylists an odour-free colour experience with optimal respect* for the hair while delivering 100 per cent coverage on white hair. And because of its optimal scalp comfort, INOA is suitable for sensitive scalps.
INOA’s ammonia-free, the odour-less formula allows you to lighten hair, darken hair and perfectly cover white hair with exceptionally even coverage from root to tip. Fifty true-to-reflect shades are now available.
